Frequently Asked Questions

How do I choose a good domain name for my business?
Do not use your company name in your domain name without approval from the company if you are not the company owner. There could be a trademark on the company name

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Your Own Personal Domain Name, Should You Have One?

There are many reasons why you should buy a personal domain name to boost your business.

– When you have your own domain name you have a much more professional image. For example instead of sending people to you can send them to or
  • More Professional
  • Easier to remember
  • Shorter for printed materials
Not only do you then have a personal domain that is more professional looking but the people you prospect want to know you are a professional and that you have some knowledge about Internet marketing. Everyone knows that the Internet is a huge growing market and will continue to grow. They also know that there is a lot of money that people are spending on the Internet and of course they want a piece of that pie. If you appear as someone who can help them in that direction or at least you are part of a team that can do that with them then they will have more respect for you. Do you see the potential that is in this for you?

On top of all that you will have an email with your domain on the end of it if you want and what can look better than not having the generic hotmail, msn, yahoo or gmail?

For Example:

Easy to remember This is an important point when it comes to having your site printed on advertising material or when you tell someone your domain name and they need to remember or think about having to give your website over the phone. Think of something very easy to share over the phone.

The company recommended to you is where you will pay about $10 a year for your own personal domain name.
How to choose a Good Domain Name?

1. Brainstorm 5 Top Keywords

When you first begin your domain name search, it helps to have 5 terms or phrases in mind that best describe the domain you're seeking. Once you have this list, you can start to pair them or add prefixes & suffixes to create good domain ideas. For example, if you're launching a mortgage related domain, you might start with words like "mortgage, finance, home equity, interest rate, house payment" then play around until you can find a good match.

2. Make the Domain Unique

Having your website confused with a popular site already owned by someone else is a recipe for disaster. Thus, I never choose domains that are simply the plural, hyphenated or misspelled version of an already established domain. I still believe that Flickr desperately needs to buy - I hear kids in their 20's tell parents in their 40's and 50's to see photos on Flickr and always envision that traffic going straight to the wrong domain.

3. Only Choose Dot-Com Available Domains

If you're not concerned with type-in traffic, branding or name recognition, you don't need to worry about this one. However, if you're at all serious about building a successful website over the long-term, you should be worried about all of these elements, and while directing traffic to a .net or .org (as SEOmoz does) is fine, owning and 301'ing the .com is critical. With the exception of the very tech-savvy, most people who use the web still make the automatic assumption that .com is all that's out there - don't make the mistake of locking out or losing traffic to these folks.

4. Make it Easy to Type

If a domain name requires considerable attention to type correctly, due to spelling, length or the use of un-memorable words or sounds, you've lost a good portion of your branding and marketing value. I've even heard usability folks toute the value of having the letters include easy-to-type letters (which I interpret as avoiding "q," "z," "x," "c," and "p").

5. Make it Easy to Remember

Remember that word-of-mouth and SERPs dominance marketing (where your domain consistently comes up for industry-related searches) both rely on the ease with which the domain can be called to mind. You don't want to be the company with the terrific website that no one can ever remember to tell their friends about because they can't remember the domain name.

6. Keep the Name as Short as Possible

Short names are easy to type and easy to remember (the previous two rules). They also allow for more characters in the URL in the SERPs and a better fit on business cards and other offline media.

7. Create and Fulfill Expectations

When someone hears about your domain name for the first time, they should be able to instantly and accurately guess at the type of content that might be found there. That's why I love domain names like,, and Domains like, and (whom I usually praise) required far more branding because of their un-intuitive names.

8. Avoid Copyright Infringement

This is a mistake that isn't made too often, but can kill a great domain and a great company when it does. To be sure you're not infringing on anyone's copyright with your site's name, visit and search before you buy.

9. Set Yourself Apart with a Brand

Using a unique moniker is a great way to build additional value with your domain name. A "brand" is more than just a combination of words, which is why names like or aren't as compelling as branded names like or SEOmoz itself is a good example - "SEO" does a good job of explaining the industry we're in and creating expectations, while "moz" gives a web association, and an association with being free, open, and community-driven.

10. Reject Hyphens and Numbers

Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other.

11. Don't Follow the Latest Trends

Website names that rely on odd mis-spellings (like many Web 2.0 style sites), multiple hyphens (like the SEO-optimized domains of the early 2000's), or uninspiring short adjectives (like "top...x," "best...x," "hot...x") aren't always the best choice. This isn't a hard and fast rule, but in the world of naming conventions in general, if everyone else is doing it, that doesn't mean it's a surefire strategy. Just look at all the people who named their businesses "AAA... x" over the last 50 years to be first in the phone book; how many Fortune 2000's are named "AAA company?"

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 Last updated Mon, Mar 17 2014 1:00am

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